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This website shop.dugouthats.com has the following on the site, "Welcome to Dugout Hats! 2011 marks a climactic year for The Dugout." Our analyzers viewed that the webpage also said " In its 15th year in business, the shop will open a 5,000-square-foot store." The Website also said " Directly across from TD Ameritrade Park, to debut during the 2011 College World Series. While the location of The Dugout changed, it will remain the largest vendor of CWS fan gear and continue to carry an exclusive collection of on-the-field caps. You can count on The Dugout Hats for a safe hassle-free shopping experience." The website's header had The Dugout as the most important search term. It is followed by Dugout Hats, Omaha, and TD Ameritrade which isn't as ranked as highly as The Dugout. The next words they used was College World Series. CWS was included but might not be viewed by web engines.